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Diaper demand in Indonesia expected to grow.
August 3, 2015
By: Tara Olivo
Associate Editor at Nonwovens Industry
Daio Paper and Mitsubishi Corporation (MC) announced that they have reached a shareholders’ agreement to establish two joint ventures for the wholly owned subsidiaries of Daio Paper Group in the Republic of Indonesia: Elleair International Trading Indonesia (EITI) and Elleair International Manufacturing Indonesia (EIMI). The outstanding shares of EITI and EIMI held by Daio Paper will be transferred to MC and a third-party allocation of new shares of both companies will be transferred to MC in November of this year. Upon completion, MC will hold 40% stock of EITI and EIMI while Daio Paper will hold 60% shares of each company. In Indonesia, demand for disposable diapers is expected to grow in line with the improvement of living standards and rising birth rate. Daio Paper established the sales company EITI in March 2013 and EITI started the import and sales from Thailand’s production base to promote the brand GOO.N and to expand sales volume. Daio Paper established production company EIMI in November 2014 to provide a stable supply and to reduce costs through local production. A factory is currently under construction and expected to start operations within this year. Daio Paper has disposable diaper manufacturing technology and development capabilities to compete abroad. Experience in sales and marketing activities in Thailand and China and import and sales activities in Indonesia during the past two years will provide added strengths. MC is involved in various food manufacturing, distribution and logistics businesses in Indonesia under an alliance with the Alfa Group, a leading retail chain with over 10,000 outlets in the country. Daio Paper and MC will make a full-scale entry into the Indonesian market offering disposable baby diapers of Japanese quality through various trade channels including the Alfa Group as well as through traditional trade channels. Through these joint ventures, the companies will improve consumer choice in Indonesia and contribute to the local community through job creation. In the future, they are eyeing exports from Indonesia and expansion of other product categories such as adults diapers, sanitary napkins, wet wipes, sanitary paper, etc.
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